This Just In: A Stunning Underreaction From Starbucks

So maybe I shouldn't be surprised that a company whose frontline employees barely make enough to live indoors in the state of Florida (owing, in part, to our meager minimum wage) would make such a weak gesture to its employees. But I'm always surprised at idiocy and shameful behavior. Perhaps $25k will be enough, since most of their employees probably live in their cars anyway.

Starbucks Coffee Co. announced today it is contributing $25,000 to the Florida Hurricane Relief Fund on behalf of its Florida employees.

Swallow a Tums and then...Read the story...

My advice to Starbucks? Dig a little deeper. And then use that pocket change to pay your people a living wage instead of staging this pathetic attempt to get a little publicity and maybe hear your rich friends say, "Awww...aren't you generous!" Better yet, pay your employees' insurance deductibles. Or help them find a new place to live if their homes were destroyed. Do something - anything - meaningful to help your own.